Watling JCB Acquires Midlands JCB

UK regional JCB dealer Watling JCB has acquired the recently formed Midlands JCB from JCB owned Stanley Property Holdings, adding to its coverage of the English West Midlands.

Watling JCB becomes the official JCB dealer for Staffordshire, Herefordshire, Warwickshire and Worcestershire, adding Midlands JCB’s three depots in Smethwick, Hereford, and Stoke-on-Trent. The move comes just over a year after Stanley Property/JCB Sales acquired the Midlands division of Gunn JCB, leaving it to focus on its northern territories.
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Watling managing director Richard Telfer said: “It has been my life’s mission to create a business providing world class customer support while maintaining our core family values. This new development creates an opportunity to bring these industry leading service levels to a whole new customer base and I really look forward to working closely with our new customers.”

JCB UK sales director, Gareth Lumsdaine added: “We are delighted to see Watling JCB expand its remit into the West Midlands as we strengthen the dealer network across the UK. It is a superb family business, renowned for its professionalism and expertise and it is exciting that JCB customers across Staffordshire, Herefordshire, Warwickshire and Worcestershire will now benefit.”

Established in 1976, Watling JCB is one of the world's only dealers dedicated solely to sales and support of JCB equipment. It operates from nine locations across in the English Midlands, including Kidlington, Wymondham, Leighton Buzzard, Hereford, West Bromwich, Stoke-on-Trent, two facilities in Peterborough and its headquarters in Leicester. It supplies booms, scissor lifts and telehandlers in addition to its other JCB products. Its revenues last year totalled £154 million, with a pre-tax profit of £6.94 million. The company is owned by the Tefler family.

The video below provides more information on the company: